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"The measure of success is not whether you have a tough problem to deal with, but whether it's the same problem you had last year." John Foster Dulles
Whether you win or lose, jury feedback following the verdict is extremely enlightening, providing you with a wealth of information for future cases. Most jurors are very willing to talk with a jury consultant, especially one to two weeks after the verdict.
Post-trial interviews obtain information on issues such as:
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What evidence was most convincing? |
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Who were the most credible witnesses? |
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Which documents were the most important? |
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How did jurors view the parties involved? |
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What were attitudes toward the attorneys? |
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Were there turning points for jurors? Why? |
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Were there unaswered questions? |
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Was critical evidenceor testimony lacking? |
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Did jurors comprehend case issues? |
Questions along these lines, in combination with other specific queries on targeted issues, can give you much ammunition for future cases. AJR works with counsel to develop a questionnaire prior to contacting jurors. AJR tapes the interviews, and provides a written synopsis as well. AJR's clients have found these interviews to be surprisingly informative and helpful.
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